It’s fair to say that no matter what happens your online reputation is going to be the thing that makes or breaks your business in a really big way, and there are a lot of people out there who would assume that managing a reputation is easier than it actually is. If you want to monitor reputation you need to make some investments and while these investments won’t come cheap there is a lot more than you can gain from them which makes it so that they would provide you some pretty solid returns down the line.
Hiring someone for the task is probably going to be a good idea. You can pay them a regular salary and their job would be to check out the reviews that people are leaving and also respond to queries. Bad reviews are inevitable but as long as you are proactive there is no reason why they would be such a big deal all in all. Most of the time these reviews are the result of frustrated customers and you can often make things work out if you reach out to them in a way that would be respectful as well as entirely apologetic.
Taking measures to prevent mistakes during the sending process is also going to be extremely important, so much so that you would probably need to actively monitor the people that are doing this job otherwise things won’t go so well for you.
However, it’s important that you simply take it a day at a time and not stress yourself out too much because your business is going to inevitably rise up and become something that is enormously beneficial for you in terms of your overall income levels.